Scope

Welcome to Jen Verta’s marketing content portfolio. To start, Jen has built 9 years of experience from technology and health industries as a copywriter, editor, and SEO specialist in both B2B and B2C landscapes.

She uses this qualitative experience to ramp up results by harnessing tools, industry knowledge, and data analysis to charge forward. All to craft riveting narratives that resonate with target audiences while ensuring accuracy in branding and product key messaging.

Jen has worked with fast-paced global corporations, late-stage startups, and agile external agencies on content strategy and creation across various digital media channels throughout her career.

Recent Projects

Her most recent experience revolves around the last 2.5 years spent with Juniper Networks, an industry leader in AI networking, cloud, and connected cybersecurity solutions for enterprise. Here, she also project managed and copyedited a variety of go-to-market (GTM) content for product launches, announcements, and lead development. Major projects she’s streamlined were:

  • Defining over 10 different collateral types, templates, related publishing processes and SLAs.
  • Optimizing Juniper primary landing pages, product launch blogs and press releases for search engines.
  • Writing and optimizing 2-3 long form web pages each week on ‘What is’ keyword.
  • Project managing the creation and publication of marketing content for 10 separate product launches since 2022.
  • Becoming SME on new project management system and migrated marketing content team from Jira to Wrike in less than 6 months.
  • Building new Wrike workflow and internal ticket repository, trained stakeholders on new process via weekly 1:1s as needed and creation of process documentation.

The Data

To define and prioritize content goals and related success metrics with data, Jen uses a variety of tools. These include:

  • Adobe Analytics
  • BrightEdge
  • Screaming Frog
  • Google Analytics
  • Ubbersuggest

True success hinged on Jen’s fostered relationships with website developers, designers, product managers, SEO team, sales, and other technical content developers. She worked with these cross functional teams to plan and deliver clear, easy-to-understand technical and marketing documentation. Target audience included administrators, IT professionals, and other technical audiences as well as non-technical audiences.

Marketing Content Types

External content channels managed, written, or optimized are website landing pages, case studies, product descriptions, long-form and short-form blogs, datasheets, e-books, use cases, product descriptions, solution briefs, white papers, product headlines and campaign or advertisement snippets, social media posts (LinkedIn, Facebook, Instagram, Pinterest posts), press releases, website content, and email marketing campaign templates. 

Internal documents she wrote to support the big marketing picture consisted of SEO project pitches, content briefs, best practice guides, data analysis presentations, service level agreements, and newsletters. These were designed to simplify processes or highlight important information for cross-functional teams.

Jen’s used WordPress, Adobe Experience Manager, and Wix to create, edit, and publish content for clients.

Like what you’re seeing? Then check out Jen’s marketing content portfolio.