Welcome to Jen Verta’s marketing content portfolio. To start, Jen has built 9 years of experience from technology and health industries as a copywriter, editor, and SEO specialist in both B2B and B2C landscapes.
She uses this qualitative experience to ramp up results by harnessing tools, industry knowledge, and data analysis to charge forward. All to craft riveting narratives that resonate with target audiences while ensuring accuracy in branding and product key messaging.
Jen has worked with fast-paced global corporations, late-stage startups, and agile external agencies on content strategy and creation across various digital media channels throughout her career.
Her most recent experience revolves around the last 2.5 years spent with Juniper Networks, an industry leader in AI networking, cloud, and connected cybersecurity solutions for enterprise. Here, she also project managed and copyedited a variety of go-to-market (GTM) content for product launches, announcements, and lead development. Major projects she’s streamlined were:
To define and prioritize content goals and related success metrics with data, Jen uses a variety of tools. These include:
True success hinged on Jen’s fostered relationships with website developers, designers, product managers, SEO team, sales, and other technical content developers. She worked with these cross functional teams to plan and deliver clear, easy-to-understand technical and marketing documentation. Target audience included administrators, IT professionals, and other technical audiences as well as non-technical audiences.
External content channels managed, written, or optimized are website landing pages, case studies, product descriptions, long-form and short-form blogs, datasheets, e-books, use cases, product descriptions, solution briefs, white papers, product headlines and campaign or advertisement snippets, social media posts (LinkedIn, Facebook, Instagram, Pinterest posts), press releases, website content, and email marketing campaign templates.
Internal documents she wrote to support the big marketing picture consisted of SEO project pitches, content briefs, best practice guides, data analysis presentations, service level agreements, and newsletters. These were designed to simplify processes or highlight important information for cross-functional teams.
Jen’s used WordPress, Adobe Experience Manager, and Wix to create, edit, and publish content for clients.